This Diwali, we decided to celebrate with a twist.

Presenting Linen Club’s ‘Festival of Light’ - a celebration of linen fashion that is
heavy on festivities, and light on the planet.

An attempt to redefine the occasion, the campaign was aided by the
brand’s unwavering focus on sustainability.

Taking from the nostalgia of growing up in India, these designs were
inspired by the festive packaging of traditional sweets, local fireworks and
other symbols associated with Diwali.
The message? This simple: celebrate the ‘Festival of Light’
by keeping it light on the planet.