This assignment was to create a business card and billboard design for a fake company, I created the concept of the Black Cat's Cradle, a company who focuses their resources to taking care of black cats since they face many hardships in their lives due to many people's superstitions. I took a childish simplistic approach due to the nature of a company that cares for animals but taking it further by creating a cartoonish mascot for their company for them to use in multiple ways. This mascot becoming the face of this company's cause.