Designed, developed, and managed a new wine club for Joy Wine and Spirits that replaced an old model that was not packagable or scalable. Design aspects included copy writing for all supplemental materials (emails and inserts), club member resource webpage, and in-store branding.
Created supplemental materials for education and gaming add-ons, including writing all copy, sourcing images, formatting layout templates for print access and digital (scrollable).
Created additional visuals to supplement communications, including email and webpage headers, icons for in-store merchandising, and sticker appliques for bottle selections