This location branding project for West End, Brisbane, was created to resonate with the area's unique identity while meeting the community's aspirations. Extensive research into West End's demographics, culture, and history guided the design process, ensuring the brand captured the community's values authentically.
The Strategic Marketing Plan (SMP) titled 'West End: Honouring Heritage, Nurturing Tomorrow' encapsulates the area's essence, striking a balance between honouring traditions and embracing future prospects. Embodying an organic and earthy aesthetic, this tagline reflects the community's ethos.
