For leading Bahraini media company Backlight, we sought to craft a branding identity that stood out from standard modern logos by taking a step back in time. Our goal was to develop a retro-inspired look imbued with Bahraini flair in order to capture the company's uniqueness. Through extensive research, we unearthed various visual elements that could be incorporated in a nostalgic yet novel way. The final logo features vintage-style emblem logo.The retró yet regional aesthetic has helped Backlight connect more deeply with local audiences through a branding identity rooted in the nostalgic yet forward-thinking.
Backlight's new branding identity has been enthusiastically received locally. The retro yet regionally authentic aesthetic resonates with Bahraini audiences by tapping into nostalgia for the country's rich cultural heritage. It distinguishes Backlight in the market while authentically representing their local roots.
