OBELA Identity and Brand Book
Obela is an international Hummus brand from Pepsico/Strauss. At Studio Yotam Bezalel I was responsible for the new Brand Identity Guidelines of a complete market relaunch of the Brand. The rebranding included packaging design, redesign of the entire visual identity and style guidelines for corporate and future marketing materials.
This project has been developed for Yotam Bezalel Studio, Tel Aviv.
Examples produced according to the new Obela Brand Guidelines:
[campaign “crazy about Hummus”]
[billboards: Mexico]
[banner]
campaign “The color of Hummus” – photography concept & realisation Studio Yotam Bezalel
social media ads: Australia