Verena Tam's profile

OBELA Brand Book

Verena Tam
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OBELA Identity and Brand Book

Obela is an international Hummus brand from Pepsico/Strauss. At Studio Yotam Bezalel I was responsible for the new Brand Identity Guidelines of a complete market relaunch of the Brand. The rebranding included packaging design, redesign of the entire visual identity and style guidelines for corporate and future marketing materials.

This project has been developed for Yotam Bezalel Studio, Tel Aviv.
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
Examples produced according to the new Obela Brand Guidelines:
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
[campaign “crazy about Hummus”]
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
[billboards: Mexico]
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
[banner]
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
campaign “The color of Hummus” – photography concept & realisation Studio Yotam Bezalel
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
social media ads: Australia
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
brand book Style Guidelines identity brand guidelines identity guidelines hummus houmous hommos Food product marketing instructions campaign
OBELA Brand Book
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Verena Tam's profile

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Verena Tam's profile
Berlin, Germany

OBELA Brand Book

Obela is an international Hummus brand from Pepsico/Strauss. At Studio Yotam Bezalel I was in charge of the new Brand Identity Guidelines for a Read More

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