JUST HIP HOP.
JUST HIP HOP is an organic fuse of HIP HOP, creativity and culture.
A non-profit project based on values and human connection through culture and unity. We aspire to progress with authenticity and to develop our identity based on our history. All of our actions and events have been created through dedication and hard work by the team members and the strong community which surrounds the values we share.
Our community is growing organically through the years, and develops an environment for the members to showcase their craft among others, to celebrate the culture of Hip Hop in all its manifestations. We are coming mainly from the urban sub-culture scenes with Hip Hop and the 4 elements being our primary connection.
Based in Limassol, Cyprus.
Clicks: Otto
Since last year, I am responsible for the visual image of the event, so I rebranded the whole thing.
The idea was to create a system with a full name logo and an acronym, black and white at its base, and for each event, the colour would change and a hand drawn phrase or the number of the year would be added.
The idea was to create a system with a full name logo and an acronym, black and white at its base, and for each event, the colour would change and a hand drawn phrase or the number of the year would be added.
Deliverables: Logo, tagline design, brand guidelines.
Support the culture.
The tagline of JUST HIP HOP since day 0. When I undertook the visual identity of the festival, I had to interpret visually the moto behind the idea.
Handmade handstyle, digitally manipulated. Always from scratch, 100% unique.
