"Hello, I'm Tazin, the creative force behind the Tacos del Alma logo. As someone deeply passionate about visual storytelling, I embarked on a personal project to craft a symbol that goes beyond a mere emblem. Committed to infusing vibrant colors and visual cleanliness, I set out to encapsulate the soul of Mexico on a tortilla.
Brief: Tacos del Alma was started by Joanita, a local chef in Mexico who has a deep connection to the art of crafting tacos. Her mission is to serve the soul of Mexico on a tortilla, using family recipes passed down for generations.
Challenge: Transforming a personal project into a captivating brand, the challenge was to distill the essence of Tacos del Alma—a culinary venture rooted in Chef Joanita's family recipes.
Goal: Evoke a compelling visual narrative that not only represents Tacos del Alma but also narrates a vibrant story, resonating with the soul of Mexico. The objective was to create an emblem that stands as a captivating storytelling experience.
Solution: Crafted a logo with meticulous attention, integrating a clean and bold design, joyful patterns inspired by Mexican culture, and a vibrant color palette. The goal was to make it specific, versatile, and inviting, reflecting the richness of Tacos del Alma.
Outcome: The result is a symbol that transcends a mere logo, inviting patrons on a journey through flavors and tradition. The clarity in design, paired with cultural richness, establishes Tacos del Alma as more than just a culinary destination but a captivating visual storytelling experience.
Services: packaging , logo design, focusing on brand identity.
