Client
IDFC FIRST Bank Credit Cards - Bon Appetit
Bring out credit card offers on food during the Cricket World Cup and IPL '23 season.
Client
IDFC FIRST Bank - Investment
Objective
Show the power of compounding and the means to save for retirement through
a magazine ad.
Target Audience
40+ (those who have not started saving for retirement yet)
Client
IDFC FIRST Bank Credit Card
Objective
IDFC FIRST launches its first RuPay powered credit card. It enables payments via UPI (scan QR codes). The brief was to design the credit card and create the launch communication in form of print and digital mediums.
Client
IDFC FIRST Bank - First Private Banking.
Objective
Create a campaign around the unbiased and diverse investment modules First Private offers its privileged customers. Prints first, followed by an ecosystem of communication.
Target Audience
Ultra-high net worth individuals.
Client
IDFC FIRST Bank - Investment
Objective
Gen-Zs often look for experiences and personalised products shaped as per their needs.
Create a product proposition and key visual for the below segment.
Target Audience
University/College students and those wanting to study abroad and also pursue their hobbies and side hustles.
