Anush Goel's profile

Parle Rola Cola Pre-Launch Gift Box

Designed and Manufactured the surprise gift box behind #RolaColaisBack, the biggest marketing campaign of the decade for Parle Products.

In 2019, Parle decided to re-launch their long discontinued candy, Rol-a-Cola after a fan tweeted to #BringRolaColaBack. Parle re-launched this long-discontinued candy after 10,000 true fans retweeted from across the country. Out of all the fans, around 3000 of them received a surprise gift hamper as a token of love and appreciation.

I worked closely with the Rol-a-Cola brand team to conceptualise, design and manufacture these gift hampers.
Parle Rola Cola Pre-Launch Gift Box
Published:

Parle Rola Cola Pre-Launch Gift Box

Published: