A paper-craft world that’s playful, refreshing and a little bit “fruity”.

The new Popsicle Fruit Stacks are made from real fruit, real flavours and natural colours. We were asked to ideate, design and hand-craft the fruits, drops, leaves, and even the logo stacks for the brand's Key Visual.

Client: Breakout Room

Art Direction: Tuckshop Studio

Photography: Victoria Baldwin