Meet Eddie, a hapless young inventor trying to show the world how good it is to browse the web with IE.

In the campaign, which includes two mockumentary web videos, Eddie unveiled a series of strange inventions to help non-IE users to enjoy a better browsing experience, including the Finger Activated Ring Touch Device (FARTD) which demonstrates Internet Explorer’s “perfect for touch” proposition to non-Internet Explorer users.

 

The campaign also included responsive videos, Instagram photos and IE UK Facebook updates on a re-skinned Facebook page.

 

Eddie and his unique inventions were featured in industry trade publications, including Campaign and the Drum.

Creative Credits: Joel Lim (ACD) and Ian Gambier