KOR is solving the toughest reporting issues building the most advanced ground up platform in the industry with a complete Reporting as a Service offering.
This time, Laserbee was involved in the creation of the Brand video. We embarked on a creative journey with a singular mission: to convey the essence of the brand by highlighting its core values and principles.
Our approach was to distill the intricate workings of KOR's technology into a visual language that resonated with viewers. To achieve this, we turned to the elegant simplicity of geometric forms to symbolize the various processes that power this remarkable technology.
Overpaint Concept
Produced by Laserbee
General Direction: Tomer Gerbi
Creative Direction : Tomer Gerbi & Gustavo Castellanos
Storyboard Artist : Gustavo Castellanos
Lead motion design: Madina Zyubina
Motion design: Anatoliy Zyubin, Rusy Stopinsky
Motion design: Anatoliy Zyubin, Rusy Stopinsky
