McKnight Law Firm / Logo Refresh and Visual Identity
Introducing McKnight Law Firm's revitalized brand identity. McKnight Law Firm is a boutique-sized firm in Charleston, SC. The team at McKnight Law specializes in Serious Injury Wrongful Death. They are focused on getting you and your family the compensation and peace of mind you deserve.
Objective
The scope of this project included a refreshed logo suite, revisited brand positioning expressed through a new tagline and a bespoke website design to match the revised brand system. As their older identity did not reflect who they were anymore, our goal was to improve the connection to their audience by visually demonstrating how the firm has grown.
Logo Story
For this direction, we wanted to merge a timeless brand mark with a luxurious, regal typeface. The entire mark is meant to form an “M” with pillars adorning the outsides of the letters and a shield in the middle; symbolic of the name, McKnight. The negative space at the top of the mark pays homage to the diamond shape in the old logo. We chose this typeface to express the name McKnight in an effort to reinforce the firm’s professionalism and credibility.
Where Vision Integrates Precision, VIP Marketing is a digital marketing agency that specializes in evolving law firms. From branding to PPC, we craft your digital story with unmatched finesse. Looking to evolve your law firm?
Partner: McKnight Law Firm / Industry: Personal Injury Attorney / Scope: Logo Refresh and Visual Identity
