STRAYS
Year: 2022
Branding, Identity Design
STRAYS is a design and brand collective partnering with hardware startups and agile teams worldwide. Florian Gerlach and Andrea Pavan founded them. They shape strategies and create physical products for a connected world.
I designed a visual identity system. I was playing around with the idea of a loosely connected creative collective structure that would enable each member to become more original, collaborative, and generative.
