The formula for this kind of programs is always the same: a bad behaved animal, a hopeless owner, and an animal expert that fixes everything up. How do you make this interesting? Animal Planet had the wonderful idea of mocking the 1973 film "The Exorcist", so inspired by Frank Miller comic "Sin City" the team decided to work on black and white and high contrast to give the promo a Film Noir look. The juxtaposition of a simple and funny story and such a serious aesthetic make the star of the show Jackson Galaxy say " Oh my god, I love it so much!! " : )
Concept and Copy: Alejandra Hueck
Art Direction: Hubert Reinfeld, Cristina Briceno & Vladimir Mihalkov
Graphic Design: Cristina Briceno & Alejandro Ocando
Animation: Ajejandro Ocando
Featuring Kiro The Fat Cat
Company: Totuma Communications & Design
Client: Animal Planet LATAM
Project Description: Totuma Communications & Design
