Sunfeast Dark Fantasy - Launch with SRK
The Brief
To let people know about the new proposition of the brand and it's ambassador through a social media campaign and engagement activities that will run till the end of the year.
The Campaign
With SRK as the brand ambassador Dark Fantasy linked the idea of him being 'Har Dil Ki Fantasy' to the proposition of the brand. The main film was amplified on social media with a digital campaign, along with an engagement activity. The #MyFantasyAdWithSRK Contest was for all those fans who wanted to be in the ad themselves and get a chance to be on TV. It was the chance for them to make their Fantasy come true.
The Outcome
The overwhelming response on the website for the #MyFantasyAdWithSRK Contest let to the website crashing. We got over 1 lakh responses in the first 24 hours after the launch.
My Role
Conceptualisation of ideas for the engagement activity, copywriting for posts for the amplification campaign, ideas for influencer videos and overseeing BAU content.
Teasers
Digital Amplification of the TVC
#MyAdWithSRK Contest
Influencer Announcement & Contest Announcement
Topical Posts
BAU POSTS - AI Generated Posts
Creative Director (Copy): Madhuneeth Hebbar
Creative Director (Art): Nikhil Narayanan
Creative Supervisor (Copy): Meghna Sreedath
Senior Art Director (Art): Eldho Thomas
