One of my first writing assignments in the healthcare space was to create a demand generation article to attract clinicians to the temporary staffing model known as "Locum Tenens." This piece is still live on the client's website and delivering strong conversion numbers. My responsibilities on this assignment were to interview the physician and his account managers, propose several headlines (including the one they selected here) and blend research material into a coherent storytelling piece.

A brief text sample appears here, and you can read the full article on the client's "locumstory" web property.

What do the summits of Everest and Kilimanjaro, a small cancer clinic in Ghana, and Alaska’s historic 1,000-mile Iditarod Trail all have in common? For most people, they’re remote “bucket list” destinations with a mystique of adventure or danger. For radiation oncologist Dr. Larry Daugherty, they’re all places that have either improved his life, or given him a chance to improve the lives of others.

Imagine a lifestyle with room for your personal and professional passions, all driven by a clear sense of purpose. That’s the experience that Dr. Daugherty has been able to create for himself and his family while managing an oncology practice in Alaska. Dr. Daugherty’s burning desire to heal has carried him on a fascinating path from the world’s most challenging mountaintops, to the heart of the Arctic tundra, to humanitarian outreach that touches lives across continents.

Rising to the top in the medical profession demands a long, steep climb through years of education and specialized training. For Larry Daugherty, the professional metaphor also happens to be literally true in his off time. He’s been an avid climber for much of his life, scaling peaks in Russia, South America, and Europe. It turned out that a friend in the same year of radiation oncology residency in Philadelphia shared his mountaineering passion and they started planning climbs together...