DEKO ON THE FIELD…
Scope of work:
Annual brand strategy and 360 communication concept line – Digital Launch Campaign – Web platform concept and launch – Awareness & product campaigns – Trial program concept & launch - Series of videos – concept – script – art design – production & postproduction – total TONE-OF – VOICE – brand characters & messaging development – Strategic campaign visual identity – creative design & offline testing area branding
The professional brand of construction materials - DEKO – was challenged to make a step BEYOND its category conventions in order to establish brand positioning with consistent image & to present its main categories to a bigger potential audience, inducing more trial sales.
Opposing the conventions - the “DECO TEST ZONE” created. A distinctive brand concept & territory where different DEKO products were subjected to WILD quality testing beyond “how-to” conventions – presented by brand characters – DEKO PROFESSIONALS ON FIELD with lot's of humour. The branded series of dynamic & funny quality tests videos turned into a robust & noticeable BRAND territory and effective 2 years brand communication on all levels.
