Podcast campaign:

As part of a project for AAA School of Advertising, I was tasked to create a Podcast that relates to a societal issue.

I created a brand, "Dopamine Discussions", that revolves around mental health and destigmatising the topic, being open about personal issues as well as being factual. Rather than being ashamed, we want the target audience to embrace themselves and their "flaws".

Podcast audio with a sponsor advertisement included: