As structural engineers, my Clients often have the opportunity of placing signage at their construction job sites (you often see the contractors do this).

Historically, they had simply printed their logo a few feed wide on plastic board, but I saw the opportunity to take advantage of the recent, much loved web redesign to develop a sign that could leverage branding elements to promote my Clients and raise their profile.

The result is a clean, simple but eye-catching sign which leverages a bright splash of my Client's signature red to draw the eye, and which keeps the message simple and to the point (audience largely includes drivers on main roadways).

I also sourced suppliers, resulting in a significant savings to my Client (over 50% reduction in printing costs).

Other designs were developed to support articles on our website news feed from 2010-2011; most can still be seen at www.fastepp.com.