ILA – GREATER YOU EVERYDAY CAMPAIGN
Embark on a journey to rediscover the joy of studying with ILA's innovative teaching approach. In a world where the traditional narrative of studying feels mundane, ILA presents a refreshing perspective - "Greater You Everyday." This creative idea challenges the conventional methods, turning the process of learning into a delightful and confidence-building adventure.
ILA's teaching method is centered around the belief that children can grow progressively, enhancing themselves every day without undue pressure. The concept revolves around fostering a positive and enjoyable learning environment. The campaign tagline encapsulates the essence of this idea: Don't force it, embrace it. Be the greater you every day with ILA.
Key Message: GREATER YOU EVERYDAY
ILA is not just a place to study; it's a destination where children embark on a journey of self-discovery, becoming a greater version of themselves every day.
Embrace imperfections, enjoy the process, and redefine the joy of learning with ILA.
In a world obsessed with perfection, ILA celebrates the beauty of progress. The “Greater You Everyday” campaign is not just an idea; it’s a commitment to making learning a source of joy, confidence, and lifelong enrichment. Join ILA, where being imperfect is the perfect way to grow.
"We extend our heartfelt thanks to our dedicated team for their tireless efforts in ensuring the success of this campaign and to the production house that skillfully brought this video to life. Your commitment and hard work have truly made a significant impact, and I sincerely appreciate it. Thank you so much."
Agency: Beacon
Client: ILa Education
CD: Thai Quang Nguyen
ACD: Phụng Graya Tiêu
Copywriter: Thuan Nguyen
Project Director: Minh Phan
Account manager: Thuy Pham
Producer: Toan Joshua
Client: ILa Education
CD: Thai Quang Nguyen
ACD: Phụng Graya Tiêu
Copywriter: Thuan Nguyen
Project Director: Minh Phan
Account manager: Thuy Pham
Producer: Toan Joshua
