Projetos Multiplataforma / Multiplataform Projects
PT BR
Mediterranean Shipping Company, fundada em 1675, com a família de navegantes Aponte, de Sorrento ,na Itália.
Empresa renomada com prêmios. No setor de alimentação e na gestão da qualidade.
Está presente na Ásia, Austrália, Europa, Oriente Médio e Ásia, América do norte e América do Sul
Atualmente, sua frota é composta por 19 navios. Há ainda mais 3 em construção
“…Cada navio MSC foi desenhado e construído com a melhor tecnologia disponível … para proteger o ar e o mar.
…Toda a frota possui um oficial de meio ambiente a bordo, responsável por todos os aspectos relacionados ao meio ambiente…”
https://cruzeirarepreciso.com.br/conheca-a-frota-atual-da-msc-cruzeiros/
EN USA
The Client:
Mediterranean Shipping Company, founded in 1675, with the Aponte family of saliors, from Sorrento, Italy.
Renowned company with awards. In the food sector and quality management.
It is present in Asia, North América and South América.
Currently, its fleet consists of 19 ships. There are still 3 more under construction.
"...Each MSC ship has been designed and built with the best technology available... to protect the sea.
...The entire fleet has an environmental officer on board, responsible for all aspects related to the environment..."
https://cruzeirarepreciso.com.br/conheca-a-frota-atual-da-msc-cruzeiros/
PT BR
Resumo da pesquisa + Docs:
• Com a pesquisa da netnográfia localizamos o público da empresa e onde eles estão.
• Meios de pesquisa: grupos de facebook, hashtag no instagram, reclame aqui, amigos próximos, reddit e o google docs.
• Obtivemos com a pesquisa que o público da empresa são entre 40 a 60+ anos e seu público é uma parte predominante por mulheres acima dos 45+
• O seu público tem com objetivo o luxo e a experiência que os navios fornecem.
EN USA
Research Summary + Docs:
• With netnography research we locate the company's audience and where they are.
• Research means: Facebook groups, hashtag on Instagram, reclame aqui, close friends, reddit and Google docs.
• We obtained from the research that the company's audience is between 40 and 60+ years old and its audience is predominantly made up of women over 45+
• Your audience targets the luxury and experience that ships provide.
Personas + Mapas de Empatia / Personas + Empathy Maps
PT BR
Gilvania, 60 anos, mora em Pernambuco, Professora aposentada da rede pública ganha em média R$3,500, está sempre viajando e expondo em sua redes sociais, gosta de cultura. Tem um padrão de vida confortável para seu bem estar.
EN USA
Gilvania, 60 years old, lives in Pernambuco, retired public school teacher, earns an average of R$3,500, is always traveling and sharing on her social networks, enjoys culture. She has a comfortable standard of living for her well-being.
PT BR
Luis , 47 anos, mora em São Paulo, é casado e tem 2 filhos, os dois são menores de idade. Segue uma carreira de trabalho no ramo financeiro. Salário médio 15 mil reais.
Gosta de viagens e passeios em família e apreciam uma boa gastronomia.
EN USA
Luis, 47 years old, lives in São Paulo, is married and has 2 children, both of whom are minors. He pursues a career working in the financial sector.
Average salary 15 thousand reais.
He enjoys traveling and family outings and enjoys good cuisine.
He enjoys traveling and family outings and enjoys good cuisine.
PT BR
Yasmin, 22 anos, mora em Santo André junto com o seu noivo. Tira em média de 7 mil por mês para ela. Ela é empresária e influencer digital, gosta de viajar e conhecer lugares e culturas novas mostra a experiência nas redes sociais.
EN USA
Yasmin, 22 years old, lives in Santo André with her fiancé. She earns an average of 7 thousand per month. She is a businesswoman and digital influencer, she likes to travel and discover new places and cultures, she shows her experience on social media.
Think and Feel: She prefers cruises, another incredible experience, she wants to enjoy it while she can.
See: she attends shows and theater, circle of friends, has been on 3 cruises.
Speaks and Does: she researches prices and plans, expresses desire in groups, talks about upcoming trips.
Listening: Groups on social networks, Online friends, Advertisements.
Gains, Dreams and Desires: Maintain relationships and friends, Show achievement, Belong to groups.
Fears, Pains and Obstacles: she doesn’t have the money to travel as she would like, Organize her schedule.
Think and Feel: Dream about an incredible trip with the new
(unpublished), He wants leisure for both of them, He is in no rush to get married.
(unpublished), He wants leisure for both of them, He is in no rush to get married.
See: Go to more luxurious places, Research about travel.
Talk and Do: That you are going to organize yourself, plan in advance, have already traveled by ship, seek to exchange the trip for "exposure", other trips frequently.
Listen: Friends and influencers (on the internet) say it is a good experience, MSC Ads, Other destinations, trips and experiences.
Earnings, Dreams and Desires: Expose your life on the internet, Travel has to be short-lived.
Fears, Pains and Obstacles: Agenda for both, Exclusive experiences.
Think and feel: Price is not a problem (if it's worth it), Do you want to take the whole family (4), Family atmosphere, comfort, gastronomy, entertainment.
See: Cruises and resort park, Few high-end cruises, Good for Families.
Say and do: Option to book the whole family, Look for gastronomic options (children and restrictions), Usually go: resort, farm hotel, abroad.
Listen: only the best experiences (on the internet), Only expensive cruises are worth it (friends say), Content with travel in general (on the internet).
Gains, Dreams and Desires: Tourism, Comfort and safety, Good gastronomy, Fitting your schedule to travel.
Fears, Pains and Obstacles: Always the same trips, Does not speak other languages, Few options for the whole family, Prioritizes family over self.
Proposta de Valor / Value Offer
PT BR
EN USA
Value offer
Gain Makers:
Products and services:
Relieve Pain:
Products and services:
Relieve Pain:
Customer Profile
Earnings:
Customer Tasks:
Pains:
Customer Tasks:
Pains:
Gilvania
PT BR
-Gastronomia diversificada
-Entretenimento com teatro e atividades em grupo
-Possui destinos nacionais e internacionais
-Incentivos para grupo
O Orchestra proporciona gastronomia e entretenimento variado, como um teatro e atividades culturais. Possui destinos nacionais e internacionais.
Possui um bom custo-benefício, além de boas opções de pagamento. Por conta do seu trabalho esse é um bom cruzeiro a ser escolhido pois oferece opções de duração variada e de viagens fora da temporada também.
-Possui um bom custo-benefício
-Boas opções de pagamento
-Opções de duração de viagens variada
-E viagens fora da temporada também.
-Diferente/Melhor que as viagens anteriores
-Boa gastronomia e entretenimento
-Conhecer novas culturas
-Diversão com os amigos
-Não está sozinha
-Orçamento limitado
EN USA
-Diversified gastronomy.
-Entertainment with theater and group activities.
-It has national and international destinations.
-Incentives for groups.
-Entertainment with theater and group activities.
-It has national and international destinations.
-Incentives for groups.
The Orchestra offers gastronomy and varied entertainment, such as a theater and cultural activities. It has national and international destinations.
It has good value for money, as well as good payment options. Due to its work, this is a good cruise to choose as it offers options of varying lengths and trips out of season as well.
It has good value for money, as well as good payment options. Due to its work, this is a good cruise to choose as it offers options of varying lengths and trips out of season as well.
-It has good value for money.
-Good payment options.
-Varying trip duration options.
-And off-season travel too.
-Good payment options.
-Varying trip duration options.
-And off-season travel too.
-Different/Better than previous trips.
-Good gastronomy and entertainment.
-Good gastronomy and entertainment.
-Know new cultures.
-Fun with friends.
-You're not alone.
-Fun with friends.
-You're not alone.
-Limited budget.
Luis
PT BR
-Oferece um entretenimento para todas as idades (infantil, adolescente e adulto)
-Com monitores para supervisionar suas crianças
-Um spa para sua esposa
O Seaside oferece um entretenimento para todas as idades (infantil, adolescente e adulto), com monitores para supervisionar suas crianças, um spa para sua esposa e restaurantes/bares que que possuem uma gastronomia variada para ele.Tem ótimas opções de pagamento e pode ser planejado para casar com a agenda de sua família.
-Opção de restaurantes/bares
-Condição de pagamentos
-Ofertas de datas
-Opções de fim de semana
-Pode ser planejado para casar com a agenda de sua família
-Algo para ele
-Gastronomia
-Opções para todos
-Levar a família para uma viagem de férias
-Demonstra alto padrão de consumo
-Momento especial em família
-Agenda
-Custo alto em férias e feriado
-Restrição alimentar dos filhos
EN USA
-Offers entertainment for all ages (children, teenagers and adults).
-With monitors to supervise your children.
-A spa for your wife.
-With monitors to supervise your children.
-A spa for your wife.
Seaside offers entertainment for all ages (children, teenagers and adults), with monitors to supervise your children, a spa for your wife and restaurants/bars that have a varied cuisine for him.
It has great payment options and can be planned to fit your family's schedule.
It has great payment options and can be planned to fit your family's schedule.
-Option of restaurants/bars.
-Payment conditions.
-Date offers.
-Weekend options.
-It can be planned to match your family's schedule.
-Payment conditions.
-Date offers.
-Weekend options.
-It can be planned to match your family's schedule.
-Something for him
-Gastronomy
-Options for everyone
-Take the family on a vacation
-Demonstrates high standard of consumption
-Special family moment
-Schedule
-High cost on vacations and holidays
-Children's food restrictions
Yasmin
PT BR
-Viagens de curta duração
-Conhecer destinos novos
-Plano de internet para seu trabalho
Por conta da sua profissão, é uma boa escolha pois possui diversos ambientes que podem ser utilizados para gerar conteúdo. Possui um plano de internet para que continue sua frequência de postagem.
Além disso, pode conhecer destinos enquanto viaja com seu noivo mas sem fazer uma viajem muito longe.
-Mais serviços
-Publicar enquanto viaja
-Viagem que gere um conteúdo
-Viajar com o noivo incluso
-Desconfortos
-Trabalhos planejados com prazo de entrega
EN USA
-Short-term trips.
-Discover new destinations.
-Internet plan for your work.
-Discover new destinations.
-Internet plan for your work.
Due to your profession, it is a good choice as it has different environments that can be used to generate content. You have an internet plan so you can continue your posting frequency.
Furthermore, you can discover destinations while traveling with your fiancé but without traveling too far.
Furthermore, you can discover destinations while traveling with your fiancé but without traveling too far.
-More services.
-Publish while traveling.
-Travel that generates content.
-Travel with the groom included.
-Travel with the groom included.
-Discomforts.
-Works planned with delivery deadline.
-Works planned with delivery deadline.
Objetivos de Comunicação / Communication objectives
PT BR
Fatia de público: Persona Gilvaniânia
A melhor opção para este público é o navio Orchestra, pois; ele tem destinos internacionais e nacionais, gastronomia variada, teatro, cassino, discoteca, entretenimento, atividades à bordo para grupos, descontos para grupos, bom custo benefício, oferece viagens fora de temporada
EN EUA
Audience share: Persona Gilvaniânia
The best option for this audience is the Orchestra ship, as; It has international and national destinations, varied cuisine, theater, casino, nightclub, entertainment, onboard activities for groups, group discounts, good value for money, and offers out-of-season trips.
The best option for this audience is the Orchestra ship, as; It has international and national destinations, varied cuisine, theater, casino, nightclub, entertainment, onboard activities for groups, group discounts, good value for money, and offers out-of-season trips.
PT BR
Fatia de público: Persona Luis
O navio Seaside é uma ótima opção para esse público pois oferece ocupação para toda a família, oferta de datas variadas, gastronomia diversificada, e área infantil e teen, entretenimento para adultos com bastante luxo.
EN EUA
Audience slice: Persona Luis
The Seaside ship is a great option for this audience as it offers accommodation for the whole family, offers different dates, diverse cuisine, and a children's and teen area, entertainment for adults with plenty of luxury.
The Seaside ship is a great option for this audience as it offers accommodation for the whole family, offers different dates, diverse cuisine, and a children's and teen area, entertainment for adults with plenty of luxury.
PT BR
Fatia de público: Persona Yasmin
O navio Belissima é uma ótima opção para esse público pois ele é moderno, tem muita opção gastronômica, galerias, boliche, fliperama, cassino, teatro, academia, serviço de internet para possibilitar o trabalho à bordo, espaços instagramaveis, para gerar conteúdo online, espaço "home office", serviços de melhor qualidade (24h).
EN EUA
Audience slice: Persona Yasmin
The Belissima ship is a great option for this audience as it is modern, has a lot of gastronomic options, galleries, bowling, arcade, casino, theater, gym, internet service to enable work on board, Instagrammable spaces to generate online content, "home office" space, best quality services (24 hours a day).
The Belissima ship is a great option for this audience as it is modern, has a lot of gastronomic options, galleries, bowling, arcade, casino, theater, gym, internet service to enable work on board, Instagrammable spaces to generate online content, "home office" space, best quality services (24 hours a day).
Conceito Criativo / Creative concept
Gilvania
PT BR
EN EUA
Orchestra
Discover the world through art and culture on board.
Luis
PT BR
Seaside
Construa memórias inesquecíveis em família
EN EUA
Seaside
Build unforgettable family memories.
Yasmin
PT BR
Belissima
EN EUA
Belissima
Live unforgettable moments on the high seas
Planejamento de mídia / media planning
Gilvania:
-facebook (chats, travel groups, shows, exhibitions).
-Youtube (follows daily vlogs, trip parte, Debora Aladin, cultural organizations).
-instagram (make and watch live, interact with friends, post photos, good morning stories, maintain friendships).
Luís:
-Facebook (travel group, friends, margarine family, pretends to be rich).
-Youtube (work tips, investment, travel tips, consumer product reviews, money, market news).
-Twitter (he complains, interacts, follows idols).
-email (he receives everything, including mileage programs and partnerships with digital banks).
Yasmin:
-Instagram (works, digital influencer, exposes).
-TikTok (follows the latest news from around the world, fashion, couples' treads, travel tips).
-Twitter (she complains, and talks about traveling).
-TikTok (follows the latest news from around the world, fashion, couples' treads, travel tips).
-Twitter (she complains, and talks about traveling).
Graphic Pieces
Plan your trip now.
see more
Unmissable moments, just with us.
see more
Valentine's Day aboard Belissima
See now
Send Message
She deserves it!! Mother's Day is at Orchestra
See Now
Send Message
End.
PT BR
Este projeto, foi realizado durante a unidade curricular Projetos Multiplataforma, durante o meu primeiro período na faculdade.
A proposta, era que cada grupo, escolhesse um ramo do mercado, e em seguida, realizar uma pesquisa completa sobre a marca, contendo informações como Histórico do cliente, criação de personas, mapa de empatia e criação de conteúdo para as redes sociais ideal para cada público, que tem as suas necessidades individuais, logo, precisam de uma segmentação de conteúdo.
IN US
This project was carried out during the Multiplatform Projects course, during my first period at college.
The proposal was for each group to choose a branch of the market, and then carry out complete research on the brand, containing information such as customer history, creation of personas, empathy map and creation of content for social networks ideal for each audience, which has its individual needs, therefore needs content segmentation.
