Client
School Mood
Agency
mattrs Markenagentur
Project
Task
New opportunities require new objectives: We have been supporting the school bag manufacturer for the third year in a row. Encouraged by a new investor, mattrs was commissioned to implement a complete brand repositioning and rollout for the 20/21 season.
The aim was to put the innovative and high-quality, but still too unknown, school bags in the right light and to set themselves apart from the competition.
Workshops were held in an interdisciplinary team that led to the new brand strategy and identity. The mattrs design team then built the brand image and defined the look for brand communication in all relevant channels.
The result is a Nordic look under the motto: “School mood – suits us!” Because a school mood satchel not only fits perfectly on every child‘s back, it impresses the whole family with its well thought-out details.
Since the relaunch, we are now looking forward to supporting School-Mood for the sixth season and implementing a creative, contemporary campaign for the next school start.
Role
Design | Art Direction | Illustration
Partner
Mathias Rüsch (Creative Direction) | Anisja Freitag (Project Manager) | Tasmin Ewert (Design | Illustration) | Gesa Noske (Design | Illustrations) | Lisa Thiem (Webdesign) | Daniel Vetter (Video | Animation)
Year
2021-2023
