Video Stamp
'The biggest reinvention of stamps since their invention'
Problem:
With the rise of email causing the decline in letters and parcel sales under threat from eCommerce competition – how does Australia Post become relevant again in the digital age?
Solution:
We reinvented the 170-year-old postage stamp. Meet the Video Stamp. Part tradition (the humble stamp), part technology (QR Code) - this world first let Australians ‘send themselves’ to loved-ones via a 15-second personalised video message, attached to a parcel.
