Aimed at 2 groups: 11-14 and 14 - 16 year old, I had a very tight deadline (3 days to produce a selection of new identites including name generation from concept to completion for 2 new proposed music academies, ready to show potential investors.

 

With the pink and gray designs, I had to incorporate elements of their existing brand idientity which consists of target-like circles and a white arrow.

 

I have included all the concepts I put together here. No idea which two were chosen at this stage.