Fanshawe is a college with 17,000 full time & 25,000 part time students. The college went through a re-brand in spring 2014 and I was tasked with developing a video to launch it to the public. The request was for a clean, informational video that captured the development and concept behind the colleges new logo.

 

The video starts with a feeling of trepidation, which is used to create awareness of why the brand needs to stand out in the market. It moves into an upbeat, motivational tone that uses imagery of students to create a personal connection to the viewer. When the logo is introduced, it moves from old to new to show how the brand has progressed. It ends with the logo playfully entering the scene.