設計簡介
每年，瑜悅設計的創意總監 Leo 都會與學學文創合作，規劃主要以「品牌」為核心的設計系列課程。這些課程的內容主要圍繞著不同品牌設計專業，旨在深入探討和分享品牌相關議題。2023 年的今天，我們以品牌的現況趨勢為主題，確立了名為「Brand Now」的課程方向，將展開長達半年的設計課程，以探討品牌在當今快速變化的市場環境中的挑戰和機遇。
Background
Every year, Leo, the Creative Director of Transform Design, cooperates with educational institution Xue Xue to plan a series of courses focusing on "Brand Design". The content of these courses revolves around different specialty, aiming to impart and discover brand-related knowledge. This year, Leo launched a half-year design course "Brand Now" with the theme of brand trends to explore the challenges and opportunities in the market.
設計方案
以「Brand Now」課程為主題，我們將以簡潔的視覺元素，主要以字母「B」和「N」為主要構成，呈現一個圓形和矩形的視覺設計。這個設計旨在傳遞品牌的現在是建立在過去基礎的累積之上，並且展望品牌未來的發展。在色彩方面，我們將選擇簡單而有力的基本顏色，並融入復古色調，以強調過去的基礎對品牌的重要性。這種設計將突出品牌的持久性和未來發展的前景，同時保持簡潔和吸引人的外觀。
Design
The main visual of the course is composed of the English letters "B" and "N", presenting a structure of intersecting circle and a rectangle. The design concept conveys the message that the present success is based on the accumulation of past foundations. The designer chose simple yet powerful modern tones and incorporated vintage tones to emphasize the importance of the past to the brand. A clean, neat and attractive appearance not only shows a confident personality, but symbolizes a future with infinite possibilities ahead.
