PT
O PROJETO
Fui convidada pela minha cliente Juliana Fraga para desenvolver a identidade visual para o seu consultório fonoaudiológico.
A busca pela identidade visual veio do desejo levar o profissionalismo e comprometimento que tem com seus pacientes para além de suas paredes do consultório, visando se tornar referência do segmento em sua região.
EN
THE PROJECT
I was invited by my client Juliana Fraga to develop the visual identity for her speech therapy office.
The search for visual identity came from the desire to take the professionalism and commitment it has with its patients beyond its office walls, aiming to become a reference in the segment in its region.
PT
O OBJETIVO
O objetivo é que a identidade fosse leve e descontraída, sendo atraente aos pacientes, que em sua maioria são crianças e adolescentes. Mas também deveria expressar elegância e credibilidade, além de representar seus valores e convicções.
A PROPOSTA
A sugestão é utilizar símbolos de forma criativa e bonita, representando tanto os pontos da vivência do consultório, como a linguagem, a motricidade e a evolução, quanto a filosofia de utilização processos humanizados durante todo o tratamento. Chegamos a um resultado harmônico que sintetizou todos os desejos da cliente.
EN
THE OBJECTIVE
The objective is for the identity to be light and relaxed, being attractive to patients, who are mostly children and teenagers. But it should also express elegance and credibility, in addition to representing your values and convictions.
The objective is for the identity to be light and relaxed, being attractive to patients, who are mostly children and teenagers. But it should also express elegance and credibility, in addition to representing your values and convictions.
THE PROPOSAL
The suggestion is to use symbols in a creative and beautiful way, representing both the points of the office experience, such as language, motor skills and evolution, as well as the philosophy of using humanized processes throughout the treatment. We achieved a harmonious result that synthesized all of the client's desires.
The suggestion is to use symbols in a creative and beautiful way, representing both the points of the office experience, such as language, motor skills and evolution, as well as the philosophy of using humanized processes throughout the treatment. We achieved a harmonious result that synthesized all of the client's desires.
Projeto: Fraga Fonoaudiologia
Designer: Graziele Martins
