Client need: When Spanish spirits maker Osborne developed a new transparent packaging for its ultra-premium 1866 brandy, they needed a new brand strategy to express that while the brandy remains dedicated to classic production with its system of criaderas and soleras, it also occupies a modern space. Their focus was a market from 43-53 years of age. 

DAf’s response: We created a new creative identity for Spanish and export markets to express the luxury values of this brandy, with the Spanish tagline “Como siempre, como nunca,” rendered in English as “Brandy, as never seen before.” In the brand video, we take viewers through the evolution of the brandy from casks to the new transparent, while the key visual features a glass on a wooden table, with a perfect serve of brandy with a single ice cube. We pull in light from every source to speak to the modernity of the brandy while showcasing it in its new, transparent bottle. 

The takeaway: Making a classic relevant to the modern day by casting a new light on it.