ROBERTSONS | THE PERFECT GET-TOGETHA BRAAI
ROLE: Creative Direction | Art direction, copy, photography, film direction and production.
TTL Campaign
TTL Campaign
This summer, we created a heartfelt campaign that focused on the traditional "braaicasion" in South Africa.
The concept aimed to bring three favourite brands back into the homes of South Africans, in a way the brands have never come together before.
The message was simple - while everyone is different, we all share the some culture of getting together and sharing, creating special moments and memories around food culture. Our three brands got together to symbolise exactly that, and that there is a place for every flavour at the table.
We brought together our beloved FAFA Aromat, Robertsons, the spice experts and Knorrox - our most loved food solutions and sauces.
The concept aimed to bring three favourite brands back into the homes of South Africans, in a way the brands have never come together before.
The message was simple - while everyone is different, we all share the some culture of getting together and sharing, creating special moments and memories around food culture. Our three brands got together to symbolise exactly that, and that there is a place for every flavour at the table.
We brought together our beloved FAFA Aromat, Robertsons, the spice experts and Knorrox - our most loved food solutions and sauces.
Our story is told from point of view of a child. She represents the joy, happiness and innocent excitement of family and friends getting together to share meals, laughter and connection.
THE CHANNELS
The campaign was brought to life through ATL, digital, social, activations and brand influencers. Consumers were engaged through a competition journey where they could win The Perfect Get-togetha Braai event at their local Shisha Nyama.
We adapted the campaign to fit each brands' unique narrative and brand voice across their own channels and event partnerships.
We adapted the campaign to fit each brands' unique narrative and brand voice across their own channels and event partnerships.
THE FILM
THE DOOH
PHOTOGRAPHY
THE ACTIVATIONS
SOCIAL MEDIA: WIN THE PERFECT GET-TOGETHA
