THE FUTURE OF SPORT
Adi Dassler built his business with an insight that is still true today: every innovation starts with seeing a problem through fresh eyes. To invent new solutions, you need to see a problem in as many different ways as possible. The more unique identities, backgrounds and perspectives we can assemble at adidas, the easier it is to find our way around roadblocks and change lives through the sports we love.
At Adidas, diversity isn’t a box to check—it’s a formula to invent the future of sport.
Breaking the Glass was built around the subject: ‘a glass ceiling’, a metaphor used to represent an invisible barrier that keeps a given demographic from rising beyond a certain level in a hierarchy.
