BRIEF:
“A date with a masterpiece”
The creative solution should increase the interest for cultural experiences in Slovenia. Poster or poster series should inspire and motivate the user to find an excitement in visiting museums, galleries, theatres, concerts, festivals et cetera, traditional or contemporary, ancient or modern, secluded or urban.
Creative solution should be suitable for social media channels, as well as for traditional forms of communication.
CREATIVE IDEA:
We had to show the limitlessness of activities, discovery points and entertainment opportunities to be discovered in Slovenia in a way that would encourage you to visit this location where opposites meet. We needed to showcase the limitless activities, discovery locations, and entertainment opportunities to explore in Slovenia in a way that would encourage people to visit this location where opposites converge. So, we created a prompt in Midjourney, a beta software that generates visuals with artificial intelligence, to bring to life a universe where anything we desire can exist. In the prompt we prepared, we included all the activities and things that can be discovered in Slovenia. Midjourney generated quite utopian islands for us. Each of our experiments showed that these activities could exist on a different utopian island. In the visuals we prepared, we delivered the message, 'You can create the land of unlimited dreams using Midjourney. Or you can simply visit Slovenia.' We emphasized the limitless culture, art, and entertainment opportunities in Slovenia in a simple and effective way.
COPYWRITER
DAMLA ADALI
ART DIRECTOR
SELİM BURUNKAYA
