AIBE, the retail brand with the largest number of stores in Lithuania, which has been operating for more than two decades, is back with an image campaign "Speaking the same language". We created a strategy for the image of this brand (DOGMA strategies), an image campaign that emphasizes the ability of this brand to adapt to a specific environment, its people and their needs. AIBĖ will understand and instantly will find anything you need, in "half a word"! It was really fun and interesting for us to return to work with an image for this authentic retail brand.
Creative: Mãrios
Strategy: Dogma Strategies
Director: Jonas Trukanas
Producer: Darija Vlada Skvarnavičiūtė
Production: Zest Production House
