Nike Global Product Writing for
Nike.com and Partners
As Director, I led a team of 30 to produce compelling, informative, on-brand product copy at scale.
Nike Global Sales Interactive Tools
These interactive tools were refreshed seasonally and organized around each sport, mainly on iPads (but not exclusively),
Nike Product Expert Interviews
We produced roughly 15 - 20 videos a season to highlight key product stories. I conducted interviews and developed story edits.
Nike History and Heritage Video
I spent extensive time researching and poring through 100s of hours of archival footage and images. Along with new interviews, this became a labor of love for the team and me to tell Nike's early beginnings.
Nike Trail Running's Launch Brochure for Running Speciality Doors
I was the Nike lead writer and director, partnering with an outside agency to concept, write, print and distribute. Nike Running was the internal client.
Deloitte University's Interactive Welcome Wall
I worked as writer and content strategist for this project along with designers, architects, developers and more to help give Deloitte employees more context to the firm's past and present.
Immersive Trade Exhibit for a World-Leading Microscope and Imaging Innovator
I worked as writer and content strategist for this project along with designers, architects, developers and more to help highlight FEI's imaging capabilities in an engaging, interactive way.
A few samples of older work...
