The objective of this project was to develop my ability to think laterally and pushing past obvious results. I also developed my physical craft by making a 16 page booklet (5x7" finished size). The booklet consisted of a group of photographs that corresponded with the noun, "tool". Overall this project expanded my knowledge on printing and certain media methods I can use to produce a certain result. Here is my dropmark containing my image progression.
Hero shot of entire booklet
Full digital cover front and back
When first constructing my mind map, I went completely outside the realm of possibilities. My main focus was to get as many ideas on paper as possible. Since "tool" is a very broad spectrum in terms of definitions and uses, I wanted to narrow down the choices. My goal was to portray the linear progression of tools and their uses throughout history. The booklet consisted of images that displayed physical and worldly growth (and decline), while still focusing on the tool aspect. 
Rough draft of the vast variety of image ideas in the format of a "mind map".
Exploration of Pantone colors...
This spread showed the earliest forms of tools that are used for both survival and comfort. While some tools such as phones and cars are always being updated, these type of tools never go out of style. I wanted to portray their timelessness and conventional use.
Digital Image spread of pages 4-5
This spread displayed the use of tools from childhood, and what they could eventually become in the future. I wanted to show that the tools that were given to us when we are young help shape what we do in the future.
Digital image spread of pages 10-11
An Exacto knife and ruler was used to insure clean and straight edges during the construction.
This is the 15x7" infold included inside the booklet.
I wanted the back page to be a "guide" to my thought process when making this book. Instead of the physical attributes, I focused more on the booklet and meaning as a whole.
Back view of booklet
About Nouns
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About Nouns

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