Season Selection for the EASD Design Festival's Fourteenth Edition.
Campaign for the fourteenth edition of the EASD Design Festival. These talks spotlight the extraordinary work of creative minds and designers hailing from diverse artistic disciplines. As former students, we were summoned to craft this edition, but we found ourselves contemplating: What defines a university design festival? Who are the standout speakers for this year, and what goals do they seek to accomplish? Perhaps it's a bit like a gasp of inspiration to carry the students through their studies, a sweet treat for their creative souls, or even a hearty meal of knowledge.
To ignite excitement, especially among our youthful audience, we've concocted a diverse creative direction steeped in contemporary vibes and modern aesthetics. We’ve given a fresh spin to the notion that feeding knowledge, that isn’t merely a supermarket trip for buy food, but it’s about attending the conference to satisfy you creative curiosity.
Drawing from the theme of gaining knowledge, we've conceived a "Season Selection," a subtle to supermarket and nod to this year's participants. The speakers, who generously share their wisdom with our students, are like the freshest produce in the market. The outcome is a visual identity imbued with supermarket 3D elements, complemented by a deliberate and cohesive choice of typography like nod to parking supermarket aesthetics. Together, they form a delightful and inviting visual language.
2023
Folio photography by: Lara M. Antonio L.
Scope: Visual concept, Visual identity, Art direction, Typography, Print, Digital, Poster
Scope: Visual concept, Visual identity, Art direction, Typography, Print, Digital, Poster
