2022
branding / visual identity / web / print / motion
Lauda – The sound of quality
Lauda is a distributor of major musical equipment brands (including Gibson, Martin&Co, Spector, Arrow Guitars) for Central Europe. For this project, we were asked to give the logo a facelift and refresh the entire visual identity of the brand to give it a more modern feel. The key for our implementation was to work on nuances, not only in the sign itself, but also in typography and color palette. For the Lauda brand, we designed not only online or in-house materials, but also a pylon and sculpture.
