RENNER x BRIFW
Merging AI and 3D fashion to create a new experience for the runway.
Merging AI and 3D fashion to create a new experience for the runway.
The concept
In 2022, we teamed up with Augusto Mariotti and Matheus Leston to create an immersive experience for Renner, one of the biggest fashion brands in Brazil. The fashion show would take place within BRIFW, a tech-oriented fashion conference.
Together, we created a stage design and experience where the models merged with the digital scenario while the garments came to life with the help of AI tracking and 3D simulations.
Workflow
The main challenge of this project was to come up with a workflow for an idea that we'd never tried/seen before: creating high-quality simulations over the model's footage for a live performance on the runway.
In 2022, we teamed up with Augusto Mariotti and Matheus Leston to create an immersive experience for Renner, one of the biggest fashion brands in Brazil. The fashion show would take place within BRIFW, a tech-oriented fashion conference.
Together, we created a stage design and experience where the models merged with the digital scenario while the garments came to life with the help of AI tracking and 3D simulations.
Workflow
The main challenge of this project was to come up with a workflow for an idea that we'd never tried/seen before: creating high-quality simulations over the model's footage for a live performance on the runway.
Team
A M Studio
Augusto Mariotti - Runway and Art Direction
Leston.studio
Matheus Leston - Music and Lightning
ZEBRA 3D STUDIO
Guilherme Schneider - 3D Artist and VJ
Andressa Castaman - 3D Artist and Fashion Design
A M Studio
Augusto Mariotti - Runway and Art Direction
Leston.studio
Matheus Leston - Music and Lightning
ZEBRA 3D STUDIO
Guilherme Schneider - 3D Artist and VJ
Andressa Castaman - 3D Artist and Fashion Design
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Follow us at
@zebra3d.studio
Portfolio at
zebra3d.studio
Enquires
Follow us at
@zebra3d.studio
Portfolio at
zebra3d.studio
Enquires
zebra3dfashion@gmail.com
