Fello (YC W22)
BRANDING | ILLUSTRATION | SOCIAL MEDIA | VIDEO EDITING | ANIMATION | UI/UX 2022-23
Fello is India’s first game based savings app.
As an initial member of Fello's design team, I nurtured an artistic connection with our audience through the distinct design dialect I masterminded in collaboration with the renowned agency, Liquid Ink. The 2nd prototype of the product was designed under my preview along with Liquid Ink, post which the company raised a seed funding of $4 Million. This initial user research contributed in making our social media posts look great, creating immersive in-app experiences, and made our website look unique and visually appealing.
Project Overview
Old Design Language
New Solution
Logo & Branding
Illustrations
UI/UX
Flow-chart
Wireframes
Final output
Social Media
Carousels
Infographics, posts and games
Animation
Ideation and script board illustrations
Final Output
Video Editing
Youtube
Instagram
Web Pages
