Thabo Mokate's profile

International Women's Month campaign (MultiChoice)

Thabo Mokate
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These artworks were for the International Women's Month campaign that MultiChoice Group ran during the month of May 2023. 

The artwork is inspired by the tagline #EmbraceEquity as it puts across the message that every woman is equal and enough. As different as each one might seem, they are as equal and fair as the one next to them.​
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Thus I decided to feature women from from different spheres of our environment and show them in a light that shows not just their diversity but also their likeness and inclusivity. Because “when you embrace equity, you also embrace diversity and inclusion”​.

The taglines ”Don't just say it. Think it. Be it. Do it. Value it. Truly embrace it.” are used as the background highlighting the call to action. This can also be substituted by asking each woman to list some of their taglines and we can use them instead of the above-mentioned ones. This makes the execution more personal and curated.​
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
women's day International identity adobe illustrator visual identity Brand Design Social media post
International Women's Month campaign (MultiChoice)
Published:
Thabo Mokate's profile

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Thabo Mokate's profile
Johannesburg North, South Africa

International Women's Month campaign (MultiChoice)

Published:

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