Toyota Etios Motor Racing
EMR - a grassroots motorsports initiative that allowed young people to experience the thrill of racing and rebranded the Etios sedan as a fun and exciting choice for the youth. EMR was a huge success, generating over 10 million website hits, 500K+ social media followers, 100K+ on-ground visitors, and 3300+ racer applicants. It also helped to rebrand Toyota as a dynamic and sporty choice, leading to the launch of new models.
My Role: Concept, Branding, Design and Creative direction
