Shifting to a self-employed career prompted a much-needed update of my brand identity.
I ditched the old-school blue logo and embraced a sleek, modern design crafted to complement my work and case studies, ensuring the brand identity doesn't overpower them. Now, the focus is on a clean, light gothic/calligraphy-inspired typographic icon. Vibrant colours inject energy and reflect the brand's personality authentically. Incorporating captivating patterns adds depth and intrigue, inviting viewers to explore further. This rebrand radiates a playful spirit while staying true to its core.
I ditched the old-school blue logo and embraced a sleek, modern design crafted to complement my work and case studies, ensuring the brand identity doesn't overpower them. Now, the focus is on a clean, light gothic/calligraphy-inspired typographic icon. Vibrant colours inject energy and reflect the brand's personality authentically. Incorporating captivating patterns adds depth and intrigue, inviting viewers to explore further. This rebrand radiates a playful spirit while staying true to its core.
The final result transcends a mere logo update—it's a comprehensive transformation across all platforms. Guided by clear brand guidelines, every aspect maintains consistency and coherence. From the website to print materials and digital applications, the new identity grabs attention and leaves a lasting impression. Whether it's a sleek digital interface or a carefully crafted print piece, each element reflects the brand's playful yet grounded essence, ensuring it stands out in every context.
