The urban water crisis is a growing concern that requires immediate attention. Social media influencers can be powerful advocates for promoting responsible water usage and raising awareness about this issue. For this video, the target audience is the age group between 16-26 and specifically the influencers on social media platforms.

The video begins with an influencer sharing a day in her life on her Instagram stories. She is seen sharing her haircare routine, watering plants, and going about her daily activities not knowing how much water she wastes because she is not attentive and responsible. However, throughout the video, she is shown using water irresponsibly, such as leaving the tap running while she takes pictures for her Instagram feed.

The moral of the video is to inspire influencers to use their social media influence for good and create positive change. It encourages young people to take responsibility for their actions and make a difference in their communities by promoting responsible water usage.

Styling, direction and videography: Siya Chicker

In frame: Riddhi Agarwal

Mentor: Shalini Gupta