Animation for EAST EKIMAE CLINIC
Agency: Crevo Inc, Japan.
Client: EAST EKIMAE CLINIC
Credit: Illustration & Animation
Instagram: https://www.instagram.com/rulascalaca_animation/
Explainer video, first version.
It talks about Erectile Disfunction or ED and how to help people affected for it to get the right treatment at the clinic.
Explainer video, second version.
It talks about Androgenetic Alopecia or AGA, and how to help the people affected for it getting the help they need.
Both clips have the peculiarity that they were aimed for Japanese audiences, Japan has this wonderful and rich visual culture of the cute or "kawaii" visual style, taking this into consideration, graphics and visual must have this appealing and nice and cartoonish style, which I love.
Layers in After Effects for a couple of scenes, I'll explain it a little bit further later, but one thing the client loved was that the elements enter and leave the scene dynamically , I kept that for the rest of the video without making it too much evident.
Regarding how the characters enter the scene, I made a fun effect, as if they were pixelated while they move, this is to assemble and complete the final shape of the character later, it is completely manual, although it only lasts a few frames it was fun.
Regarding character animation, most of the time I animate clips with a lot of characters in it. I use the plug-in Duik for arms and legs, while the rest of the body is manually moved with position and rotations; the facial expressions are usually shape layers, this is very convenience for me and I learned to make it work on my workflow.
