This short motion graphics animation clip that plays solely with typography and design composition layout within the frame dimension was done as one of the projects completed during my 3 months internship experience with Paradox,
an independent creative agency located in Singapore.
As part of the aims in further establishing Paradox’s online social media portfolio. I was tasked to create this animation clip depicting the names of five photographers involved in Canon Regional’s Reinvent Perspective Campaign,
featuring their new camera, EOS R5/R6.
Preview of parts of the animation in gif format.
The overall animation style focuses on the concept of 'deconstruction' integrated together with the frequent use of fast playful transitions in creating impactful and interesting visuals that captivates the audiences' attention in a short span.
The full video animation can be found below.
© Paradox, Singapore. Click here to view this animation on Paradox's Online Portfolio.
