PLAYTEX
Business Problem: Playtex Sport needs to stand out and establish a foothold in the compact tampon segment, achieving differentiation through claims and packaging.
Target Problem: Girls don't stand out the way these brands imagine they do, lack of genuine brand connection
Business Problem: Playtex Sport needs to stand out and establish a foothold in the compact tampon segment, achieving differentiation through claims and packaging.
Target Problem: Girls don't stand out the way these brands imagine they do, lack of genuine brand connection
