TRASH IS TIMELESS

We are excited about our latest work, the Nature's Future social campaign "Trash is Timeless". It is an advertising campaign to promote waste sorting and more conscious consumption, with a provocative, controversial idea to try a "youth-preserving" cosmetic product - a rejuvenating face cream made from unsorted garbage extracts. We called this “premium" product "Trash is timeless" because unsorted waste has a unique property - it stays "young" and does not degrade for an extremely long time. Why not see for yourself? In this era of indiscriminate consumption and the influx of products and packaging that are increasingly contaminated with microplastics and chemicals, why not turn waste into a luxury product? Yes, paradoxically, by demonstrating the absurdity and danger of the consumerist mindset of the pursuit of luxury, the cult of youth, the cult of fast fashion, the excess society.

We created a video advert for this face cream, reminiscent of the genre of premium cosmetics advertising, and shared the product with the most famous Lithuanian influencers. This "luxury" cream made from waste will soon be featured in magazine spreads and outdoor advertisements.

After last year's success, when the campaign "Nature has a future", created for the same client, received international awards. It was a real challenge for us to make a second consecutive campaign on this important theme just as strong. We are very grateful to the Nature's Future team for their courage, support and trust.

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And we'll tell you how it went with the influencers to create a sorting wave on social networks later.

You can all contribute. Every time you share this video, you will help spread this important message and contribute to the change in consumption and sorting in our environment.

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