Hong Kong faces an imminent waste problem. In 2011, over 3,500 tonnes of food waste, accounting for about 40 per cent of municipal solid waste, were disposed of at landfills every day. While the Government has been adopting a multi-pronged approach to tackle the problem, more action is required and active participation from the community is also needed to alleviate the waste problem.

 

This project is a social advertising campaign of 「Food Wise Hong Kong」 as to Instill behavioural changes in the community at individual and household levels that will help reduce food waste generation.